TCL Electronics / Recharge Lounge

Brand Activation | Brand Design | Signage Design

TCL had the opportunity to be a part of the Fan Zone at the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2023. The TCL Recharge Lounge was a dedicated zone giving F1® fans the opportunity to sit back, relax and recharge their devices, all without missing a moment of on-track action.

Project Scope and Execution

TCL’s goal for this activation was to increase brand awareness and showcase their products. Clutch Media was tasked to design a space to encourage people to connect with the brand while keeping in the spirit of the event. The challenge was creating a balance of a welcoming space and advertising TCL’s brand and product range within a strict budget.

I worked with my team at Clutch on concept development, landing on a ‘pitstop’ concept to allow people to relax, recharge their devices and check out TCL products at their leisure while watching the event. I also designed the TCL Recharge Lounge logo and worked with external suppliers to produce and implement artwork on the custom structure and promotional material.