TCL Electronics

Graphic Design | Campaign Key Visuals | POS Material | Retouching | Marketing and Web Assets

TCL Electronics is one of the world’s leading consumer electronics and appliance brands.

Having maintained a longstanding relationship with the marketing team at TCL Australia, I have worked with them to develop and deliver engaging marketing material to showcase their products year after year.

TCL Out of Home Brand Awareness Campaign

Out of Home Signage Design | Finished Art

Leading up to the 2023 Toyota AFL Grand Final, TCL aimed to push a brand awareness campaign that would be seen by millions of Australians in high traffic areas, tying the brand with prolific organisations such as the AFL. Working with the client and RCJ Media, I was tasked to resize and deliver over 300 images in a tight timeframe that would be used on JCDecaux, oOh! and QMS digital signage and billboards across Australia. Ensuring all assets met the correct specifications, the project was met with minimal changes and rolled out smoothly.

Photography and retouching: (Images 1-3) Self-taken | (Images 4-5) RCJ Media

Point of Sale Material and Retail Collateral

I have designed B2B brochures as well as consumer facing marketing collateral which have been displayed in high profile retailers such as JB Hi-Fi, The Good Guys, and Harvey Norman. In order to continue enhancing TCL’s reputation as a quality household name in Australia, my role has been to consistently present their range as a premium choice. The challenge for me has been to develop visual assets from limited resources to be rolled out to different mediums.